I love this time of year because there are so many new car models that make their way to showroom floors. Before I talk about my favorite cars in the 2008 line-up, I want to highlight two strong vehicles that came out late for 2007: the Wrangler Unlimited and the Dodge Nitro.
Jeep Wrangler Unlimited
Everybody loves the Jeep Wrangler. Seriously, you may never meet a person in your life who doesn’t like Jeep’s drop-top icon. But even with its universal fan base, owning a Wrangler only makes sense if you are young and single. The cool factor helps you ignore the obvious problems with the Jeep: poor gas mileage, zero cargo room, and small back seats that get heavy wind that brutalize your passengers once the top goes down. The Wrangler Unlimited may still get bad gas mileage, but you have enough room for some cargo and your friends don’t have to get wind-whipped on the way to the lake.

4 doors = Bigger Party
2007 Dodge Nitro
People don’t get too excited about SUVs anymore, and it’s a shame. The Dodge Nitro has the visual DNA of the earliest SUVs. It is tall, lean, and rugged. It reminds me of the earliest Jeep Willies. You can’t beat that aggressive snout.
It’s lean body shares many design cues from the super-bad M80 Concept truck that circulated the 2002 auto shows.
1. Cowl and windshield angles
2. Cross-bar grill
3. Pronounced fenders and front air dam (beneath the grill)
4. Side vents
5. Wheels
Although I’d prefer the M80 to the Nitro, I’m happy to see that Dodge didn’t forget what they had right with the M80 concept.

The 2007 Dodge Nitro (top) and the 2002 Dodge M80 Concept truck (bottom)
They thinned out the visual mass of the Nitro by painting the C-pillars black, essentially removing the harsh lines that typically define the window for the rear seats. Typically, a car manufacturer will paint all 4 pillars that support the roof: the A-pillar near the windshield, the B-pillar that separates the front and back seat, the C-pillar that separates the back seat from the cargo space, and the D-pillar that finishes off the back of the SUV. What you end up with is three tinted boxes that define the different quadrants of the cabin. It also looks a lot like a school bus.

Is the H2 just a shortbus?
Audi TT, Audi R-8
Before I talk about the second-generation Audi TT, I have to share the car’s unique history.
When I was 16 (around 1995) my friend’s dad Dale gave me all of his car magazines once he was finished reading them. Although I was a bag boy and couldn’t afford a new car, I was fascinated to see the future through concept cars. Audi was making an outrageously styled car with a ridiculous name: the TT. Every other car was a streamlined piece of sheet metal that looked like a bar of soap. The TT was smooth, but it had bold curves and almost robotic-looking dimensions.
I lost track of the car for a couple years until I became a freshman in college. It was 1997, and Audi released that car and shocked the world. I was studying Industrial Design, and the whole department was buzzing with the outrageous success of this bold new car. We were excited that the auto world could be going in a new direction.

The ad campaign for Kobe’s shoe included the TT.
This first-generation TT was so popular that two years later in 1999, Adidas approached the Audi design team to help them design a shoe for Kobe Bryant, the young superstar of the Los Angeles Lakers. Imagine that: I shoe company outsourcing their design to a car company. You can see the similarities between the TT and the Kobe shoe.

The car, the shoe.
So it’s been 10 years since the first TT shook up the car world, and now Audi’s back with a bigger, refined second-generation car. I was a little skeptical of the new sheet metal wrapping the car, but I can see that Audi was sure to draw visual connections with their new mid-engine super car, the R-8.

The 2008 Audi TT (top) and the 2008 Audi R-8
I would write something about the R-8, but it’s as untouchable as private jet. I like bold, cool cars for ordinary people because that’s what we all end up looking at anyway. You might see one car worth more than $100,000 each day, but most of the scenery on the streets of life are purchased by working class people with families. Which leads me to the most bad@ss car on the streets today…
The 2008 Dodge Magnum
Anyone who knows me or reads my journal knows I think the Magnum is one of the top three coolest cars on the street, a car destined to become a classic for this generation.
When I heard that Dodge was going to update the car for this year, I was afraid they’d mess up a good thing. But they did it right: small changes to the grill and headlights, and a new hood scoop to remind people this car is mean. If you still one of the few people who don’t respect the Magnum, walk down the toy isle and notice how many little Magnums are hanging on the shelf. After that, go to player’s parking lot of your favorite sports team, and you’ll see the $30,000 Magnum parked proudly next to the $300,000 Bentley.

Bad to the bone.
The 200? Maybach Exelero
Okay, take back all that I said about liking ordinary cars for ordinary people. Sometimes I make exceptions, and this time it’s for the Maybach Exelero. I saw this mysterious car in a Jay-Z video earlier this year.

Jay-Z, I have your homework: Find words that rhyme with Exelero. Get back to me on your next album.
Apparently it’s a one-off car that cost $8,000,000 to build. Right now, everyone in the media is saying that this car will never be mass-produced, but I don’t believe it.
If they had no intention of creating a super-car and luxury-car, why would they let Jay-Z drive their eight million dollar baby? Mercedes resurrected the Maybach brand earlier this decade, and they put out the word out to the media mouths that they only expected pop stars and celebrities to own their cars. Now they’re skipping the papers. Jay-Z will do all the talking.


This car would look at home on the streets of Gotham.
The 2008 Ford Super-Duty
I don’t know much about the big trucks, but I know what looks cool. And Ford’s new Super Duty is as tough as you get. That 10-foot tall grill is enough to stare down any Japanese pickup, even a pack of ugly-as-hell Toyota Tundras.

Steppin’ tall.
The 2008 Volvo C30
This Volvo’s first hatchback in America about 40 years. I would quote specific numbers, but the thought of doing research on old Volvo’s bores me to death. All I know is that I’ve seen a couple old Volvo hatchbacks with big rear windows around the country. I’m sure the designers remembered those early hatches when designing the new C-30. It has a vintage vibe to it, don’t you think?

Why are all advertized European cars silver? And why are they always photographed on cloudy days?
Although I like the C-30′s clean, sporty lines, I doubt they’ll sell many of these cars in America. If you are in the market for a hatchback, the C-30 is too much money. If your in the market for a Volvo but don’t have a lot of cash, then the C-30 is just what you want.
This is why they’ll be purchased by young urban professionals (y.u.p.s.) or by parents who want their soon-to-be yups to drive one to high school. In ten years, these C-30s will be scattered around liberal college towns along with other recent lux hatchbacks or small wagons from Mercedes and BMW. Except they’ll be a little beat up and have dozens of activist bumper stickers. In other words, this photo is as good as the C-30 will ever look. It’s a shame too.
The 2008 Cadillac BLS Wagon
Rumor has it that the Cadillac BLS Wagon is going to Europe. Cadillac promises an alternative, bio-ethanol-fuel engine for the BLS Sedan and Wagon. That’s cool and all, but isn’t it cooler that Cadillac is actually making a wagon? I know there are some bizarre Caddy wagons floating around the Internet, and maybe Cadillac made some of those years ago. But in my lifetime, Cadillac has been all about big cars and bigSUVs. If this nifty little wagon does well in Europe, we might see it stateside in a couple years.

Cadillac’s first wagon?

Nope. Lowered Escalade = Cadillac Wagon
Other favorites coming out in 2008 are the Scion Xb and the Honda Element SC. Wow. This journal took me a lot longer to write than I thought. I’m actually tired of cars now.











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