Dodge Magnum

Chrysler announced last month that they’ll stop producing four cars: Chrysler Crossfire, Pacifica, PT Cruiser Convertible and Dodge Magnum.

Apparently the DaimlerChrysler relationship sucked and now they’re breaking up. The new owners are trying to make Chrysler a strong, profitable brand again. That includes closing some factories and getting rid of some of their models. I’m not an industry analyst and I have no idea how to run a car company, so I have nothing to comment about their strategy.

But I will say this: the Magnum is a badass car. Every custom car guy knows the Magnum is a rare success that stands apart from dull American cars. But the masses needed some convincing to dig the low-slung wagon, and I don’t believe Dodge did their job to market the Magnum. So now they decided to get rid of the car. Boo!

DodgeMagnum Foose

Chip Foose’s sweet magnum.

If the Magnum was a rock band, they’d be okay with not making it mainstream, but they’d keep their strong fan base and thrive in the indie rock scene. They might become legends in time. Unfortunately, the Magnum is not a rock band. Once the production stops, it stops. The show is over. Only time will tell if it becomes a classic.