We launched the new version of lifeteen.com in February of this year. We had an online store then, but it felt cheap and it was difficult to use. We spent several months trying to upgrade the store without it costing us a lot of money. Then finally we hired a qualified person to get it done. The store now looks and works great, and it’s time to get it going.

Carlos has been shooting some stuff with his fancy camera all day today. It’s mostly small resources like CD’s, DVD’s, books, and training guides. Tomorrow he’ll start shooting all of our clothing with actual people. He has some great locations that’ll make for some cool photos. We have a budget of zero, so he’s having to be creative. He’ll shoot through most of the weekend. Next week I’ll format the photos and begin building out all the graphics for the store. This is exciting because most of the clothing I designed myself, so it’ll be a treat to make it all come to life in the online store.

The website is expensive to run, and we need people to buy stuff so we can pay for the site. I’m trying to avoid putting banners on our site because I think they are tacky and they steal the reverent vibe we’ve worked hard to achieve. I also don’t want the site to become cheapened by the store that peddles cheap religious wares just to make money. I am grateful that all the products we’ll sell in our store are quality and tasteful. But I’m going to keep a close eye on any additions to the store to keep it clean. So if you are reading this and you like lifeteen.com, go buy stuff.